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July 5th, 2011

A Security Blanket Like No Other

from Jamie

Simply put, every baby needs a blanket and every parent needs an education about how to protect and raise a newborn. These are the words of the people behind the Information Blanket. Their mission? To provide information blankets to parents of newborns in under-developed countries all over the world. The blanket was conceived and produced by Beattie McGuinness Bungay New York (BMB NY) who is committed to supporting global change by leveraging design innovation and unique problem solving.

The simple, yet bold design includes a growth chart with average ranges for one, three and six months, breastfeeding and vaccination frequency, high temperature alert, doctors appointment reminders and a list of illness warning signs.

The information blanket will launch in Uganda in May 2011, where the infant mortality rate is among the highest in the world. To wrap it all up, think of it this way — design meets need and creates a beautiful thing: IMPACT.

(photos courtesy Information Blanket)


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